Cartridge Pirate
I was developing a feature for a printer company to block pirated cartridges.
It was a sunny June morning, and I was drawing on the whiteboard, explaining to him the different cases we need to cover and how to approach them. All confusing stuff.
After 10 minutes of back and forth, he looked at me. Grabbed the pen and crossed out everything.
He said:
“””
You know what, Emre.
I don’t care. Why should we care about expired certificates? Or if the data is not synced…
I understand you want to make it perfect. But… I am a fan of KISS.
“””
I was upset. I mean, man crossed my stuff…
What is KISS supposed to mean???
He continued: “Keep It Simple, Stupid. I want you to keep it SIMPLE.”
As with any other job, when your boss says something, you smile, nod, and continue. So that’s what I did. I came up with the simplest solution I could, presented it, and started.
But something had happened.
After hours at home, I was still thinking about KISS.
Simple Local SEO
After years, I started to dive into the local SEO rabbit hole.
Seeing people post all about the unnecessarily complicated stuff reminded me of the mistake I made as an engineer.
I found myself thinking: KISS.
Geez, they were talking about stuff like:
- Geo-tagged images.
- Internal linking.
- Simulating local traffic using proxies.
You don’t need these to reach the first page of Google. None of these really move the needle.
So let’s keep it simple.
Road To The First Page
All you need to get your local business to the first page are:
1. Quality information
You need to use your digital plot well. Fill up your listings and website with quality, consistent information.
2. Increase authority
Register your business in relevant directories, platforms, and local sites. So your domain gets stronger.
3. Be active
Add new photos, regular reviews, and regular, meaningful posts. Nothing complicated, show the world that you are real and alive.
Algorithms are simple, so should you.
Until next time,
Emre
PS.
If your printer asks for an update, DON’T. Trust me.